April 2011

Truck-Lite Company, LLC – Industry Profile

April 29, 2011

Truck-Lite Co. LLC, headquartered in Falconer, NY, with ten operating facilities in the USA & Europe, is the premier supplier of visibility products from the front of the truck to the rear of the trailer…and anywhere in between. For over 50 years, Truck-Lite has been on the forefront with advanced lighting technology, offering innovative and [...]

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President’s Message – April 2011

April 25, 2011

Spring is the season of renewal–trees bud, flowers bloom and the grey days of winter vanish from your mind.  There is a feeling of excitement and possibility about the future and that is clearly evident in the heavy duty aftermarket.  The upward trends witnessed in 2010 continue and even though the pace has slowed a [...]

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Strategic Pricing & Your Sales Team

April 25, 2011

Brent Grover: Here’s how to bring salespeople into the pricing conversation The theory behind strategic pricing is simple – streamlining the pricing process to identify and eliminate outliers. But implementation can be difficult, especially if you neglect to include your sales team in the conversation, according to Brent Grover, managing partner at Evergreen Consulting.

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HDAW 2011 Viewpoint

April 25, 2011

Viewpoint by 2011 Co-Chair Dave Willis, President of CRW Parts This past year I had the great honor, privilege, and pleasure of Co-Chairing, with Terry Livingston of Arvin Meritor, Heavy Duty Aftermarket Week 2011. Though I was reluctant to commit when first asked, the decision to accept was made easier when Marc Karon, a past [...]

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Advantages of Independent Distribution

April 25, 2011

CVSN Vice-President’s Viewpoint – Marc Karon At the recent HDAW meeting in Las Vegas, I had the privilege of representing the heavy duty independent aftermarket in a Point/Counterpoint debate with Michele Calbi, Vice President of Parts for Navistar Defense.  Unlike past presentations which make distributors look like dinosaurs waiting for extinction. This interchange showed that [...]

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