Industry Awareness Committee
While the heavy-duty aftermarket continues to grow, the work force continues to shrink. One of the biggest challenges our members face on a day-to-day basis is recruiting and retaining employees.
Our Industry Awareness Committee focuses on innovative ways to present the industry as essential, reliable, and growing. Together, we are looking to attract new talent to our member companies and to enhance the industry's image as a whole.
Our Industry Awareness Committee work groups are working on the following projects: